![]() ![]() The problem is that determining what constitutes a fake review is easier said than done. “Both Apple and Google have demonstrated they take the issue extremely seriously, and they continuously monitor reviews left on their respective stores,” Barnes said. It can result in the removal of suspect reviews, the removal of the app, or even the expulsion of the developer from the program. There’s no gray area here – this practice violates the Google Play Developer Program Policies and Apple’s App Store Review Guidelines. While a small number of app reviews might cost $2 to $3 each, developers buying in bulk can secure discounts, with reviews costing below a mere 50 cents. A brief web search for “paid app reviews” or similar terms reveals several services selling app reviews and installations to artificially boost the standing of apps in the main app stores. The fact that many developers game the system has been an open secret in the industry for years. “While we haven’t performed any specific analysis to quantify the scale of the problem, fake reviews do exist and have been shown to materially affect app review scores,” Paul Barnes, regional director at App Annie, told Digital Trends. The fact that many developers game the system has been an open secret in the industry for years. But what about multiple five-star ratings with repetitive, unnatural-sounding reviews? ![]() One star, one-line reviews complaining that an app didn’t work on this or that device, or that there was some billing issue, aren’t always a good indication of whether the app will meet your needs. In practice, a lot of reviews are less than useful for prospective installers and there’s a thriving trade in fake reviews. The higher the score an app gets, the more people liked it, at least in theory. Review scores are aggregated and used to determine an overall score for the app. After you download and install an app, you can rate it out of five stars and write up a review detailing your thoughts. With such a feast of choice, people need a little help separating the wheat from the chaff.Īpp stores offer a review rating system for precisely this purpose. There are currently more than 3.5 million Android apps and games in Google’s Play Store, and more than 2 million apps and games in Apple’s App Store, according to App Annie. Fitbit Versa 3Īs smartphones have soared in popularity, app development has exploded. ![]()
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